Primo - Primo

Fashion feels quieter than it used to. Not in a dramatic, end-of-an-era way, but in a subtle, noticeable shift. The […]

Pieces I’d Want to Wear: Everyday Essentials for Your Wardrobe

There’s a difference between what’s trending and what actually works in real life. In a world saturated with seasonal hype

Sneakers aren’t dead, they’re just changing This week’s selection focuses on footwear I’ve been coming across online lately. There’s been

For some time now, the fashion market has been flooded with collaborations. It feels saturated, and as many industry voices

Each week, I curate a small selection of pieces I come across online. Some are new, some feel timeless, others

Where to Buy Second-Hand Online Shopping second-hand does not always mean spending hours walking through vintage stores. While that experience

Homeware is probably the category I am least familiar with, and at the same time the one I am learning

For me, fashion has always been a form of expression. The way you dress says a lot about who you

I developed an early passion for sneakers. Growing up around skateboarding and BMX, footwear was never just an accessory. Sneakers

Today, we live in a culture of constant consumption. We grow tired of what we own faster than ever, always